How to Add a Review Page on Shopify

Introduction

Nearly 90% of shoppers check online reviews before they buy. For Shopify merchants, that single stat is enough to show why a dedicated review page is more than a nice-to-have — it’s a conversion and SEO asset. At Growave, our mission is to turn retention into a growth engine for e-commerce brands, and a well-built reviews page sits at the intersection of trust, search visibility, and repeat buying.

Short answer: You can add a review page on Shopify by using one of several approaches — the built-in Product Reviews solution, a retention-focused platform with reviews and UGC widgets, a visual page builder, or by creating a custom Liquid template and pulling review data into it. Which method you choose depends on how much control you want, how many reviews you expect to display, and whether you want reviews tied to products or showcased store-wide.

In this post we’ll walk through why a dedicated review page matters, explore four practical ways to create one, offer step-by-step instructions and code snippets for common approaches, cover design and SEO best practices, and surface the collection and moderation tactics that keep a reviews page healthy. We’ll also show how Growave’s reviews tools can streamline the work and let you host a page that converts without adding more fragmentation to your tech stack.

Our main message: a single, well-designed review page drives trust and lifetime value when it’s backed by an integrated retention solution — More Growth, Less Stack.

Why a Dedicated Review Page Matters

A dedicated review page gives shoppers a centralized place to see social proof across products, categories, or the entire brand. It’s far more than a collection of testimonials: when done right, it becomes a conversion multiplier and an ongoing source of SEO-friendly content.

Strategic benefits

• Builds confidence at scale by letting customers read multiple reviews without browsing individual product pages
• Creates a hub for user-generated content (UGC) that you can feature in emails, ads, and social
• Improves organic search potential because review pages often rank for product, brand, and long-tail queries
• Reduces friction for shoppers who want to compare feedback across SKUs
• Gives you a place to showcase photo and video reviews that drive higher engagement

Business outcomes to expect

• Increased conversion rate on product pages and category pages
• Higher average order value when reviews highlight use-cases or cross-sell ideas
• Improved lifetime value when reviews are linked to loyalty or post-purchase flows
• More efficient marketing because the same review content can be repurposed across channels

Four Ways to Add a Review Page on Shopify

There’s no single “right” path — only the path that fits your team, budget, and growth plan. We’ll cover each approach, trade-offs, and practical steps.

Use Shopify’s Product Reviews solution (built-in)

Shopify’s Product Reviews is a lightweight, free option to begin collecting reviews. It’s designed primarily for product pages, but you can extend it to a dedicated reviews page with a custom template.

Pros:

• No extra recurring cost
• Simple integration with product templates
• Lightweight and fast

Cons:

• Limited display and layout options
• Store-wide review pages require manual template work or exporting/importing data
• Fewer moderation and UGC features compared to specialized retention suites

How to create a standalone reviews page using Product Reviews

• Install the Product Reviews solution from your Shopify admin if it’s not already active, then add the reviews block to your product page template via the theme editor.
• Create a new page template in your theme called reviews (for example: page.reviews.liquid or templates/page.reviews.json depending on your theme system).
• Add the reviews snippet to that template. The exact snippet syntax varies by theme and Product Reviews version, but it commonly looks like a render or include of the product reviews snippet. If you want to show all reviews store-wide, you have a couple of options:
  • Export reviews via the app’s export function and then render them on the page by storing them in a JSON metafield (detailed below in the custom approach).
  • Programmatically fetch reviews using the Product Reviews API if available, then output them in the page template.
• Create a Shopify Page in Admin and assign the new reviews template to it.
• Style the page with CSS to match your brand and test across devices.

Notes and limitations:

• Product Reviews is strong for product-level proof, but it takes extra work to create a robust store-level reviews hub.
• If you want photo or video reviews, you may need custom code or a more feature-rich reviews solution.

Use a retention-focused platform that includes reviews and UGC (recommended for growth)

A retention platform that combines reviews, loyalty, referrals, wishlists, and shoppable UGC gives you a single place to manage review collection, display, and incentives. That’s the More Growth, Less Stack approach: you replace multiple pieces of tooling with a unified retention suite that works together.

Why this approach is powerful:

• Centralized moderation and richer widgets (photo/video, filtering, badges)
• Deeper integrations with loyalty programs so you can reward reviews with points
• Store-wide widgets and dedicated review pages out-of-the-box
• Better analytics and automation for review requests

How to add a review page with a retention solution

• Install and enable the reviews feature in your retention platform and configure collection flows.
• Use the platform’s widgets to create a dedicated reviews page or choose the “Reviews page” widget and embed it on a Shopify Page.
• Customize filters and layout (e.g., show verified purchases, filter by rating, or display photo reviews first).
• Hook review submissions to loyalty rewards to increase the review submission rate.
• Moderate and publish reviews from the platform dashboard rather than juggling multiple places.

Example contextual links:

• If you want reviews and UGC that integrate with loyalty and other retention tools, see Growave’s reviews and UGC features to learn how reviews fit into a full retention suite.
• Explore how brands use integrated retention tactics for reviews and loyalty on Growave’s customer inspiration page.

Note: With an integrated retention solution you avoid stitching together multiple platforms and reduce the operational load of managing reviews across many tools.

Use a visual page builder to place reviews anywhere

Visual page builders make it easy to drag-and-drop a review widget or element onto any page — perfect for store teams that value speed and WYSIWYG editing.

Pros:

• Fast, no-code placement of reviews on any page (landing pages, collection pages, dedicated reviews page)
• Often supports third-party review widgets for easy integration
• Good if you already use a visual builder for landing pages

Cons:

• Page builder may be an additional recurring cost
• You still need a reviews backend (the builder only renders what an installed reviews solution supplies)
• Performance can vary depending on builder and widget choices

How to add a review page with a page builder

• Add a blank page in Shopify and edit it with your page builder.
• Drag a reviews or product reviews block into the canvas and point it to your review source (product, collection, or store-level feed).
• Customize layout and mobile behavior, and publish.
• Use the builder to add review filters, CTAs to product pages, or a loyalty CTA near the review form.

Build a custom reviews page with Liquid and data exports

If you want total control (and you or your developer are comfortable with Liquid), you can create a custom reviews page that pulls review data from metafields, a JSON file, or an external API.

Pros:

• Complete control over layout, filters, and SEO markup
• No dependency on a third-party widget at runtime
• Ideal for designers and developers who want a bespoke experience

Cons:

• Requires development time and ongoing maintenance
• You’ll need to handle review collection, moderation, and storage (or export/import from a reviews platform)
• Security and privacy responsibilities fall on you

Practical steps

• Choose where to store reviews: as a theme metafield, in a private GitHub-hosted JSON file, or by fetching from an external reviews API.
• Create a page template (e.g., templates/page.reviews.liquid).
• Fetch the data into Liquid and iterate through reviews to render them.
• Add filters using JavaScript and data attributes so customers can toggle by rating, product, or date.
• Output structured data (JSON-LD) for aggregateRating and individual Review schema to enable rich results in search engines.

Sample Liquid pattern (store-level reviews stored in a page metafield as JSON)

• Save a JSON blob of reviews into a page metafield called reviews.data.
• In templates/page.reviews.liquid:
  • Render the JSON: {% assign reviews = page.metafields.custom.reviews_data | parse_json %}
  • Use a Liquid for loop to render each review: {% for review in reviews %} ... {% endfor %}
• Add filtering on the client with JavaScript to avoid server-side complexity.

Sample JSON-LD for aggregateRating (insert into the page head)

• Create a script tag with JSON-LD that includes aggregateRating fields such as ratingValue, reviewCount, and bestRating. Make sure these values reflect the actual published reviews.

Caveat: If you’re collecting reviews across products, store-level aggregation must accurately represent product-level data to avoid SEO penalties or misleading markup.

Step-By-Step: Create a Dedicated Reviews Page (Practical Walkthroughs)

Below are actionable workflows for different skill levels. Follow the one that matches your team.

For non-technical merchants: use a retention platform or page builder

• Pick a reviews-first retention platform that supports a dedicated reviews page and widgets.
• Install the platform and enable the reviews product.
• Use the platform’s page widget or an embed code to add the reviews hub to a Shopify Page.
• Customize filters and display, then create CTAs that link to your category or product pages.
• Connect your review collection flow to post-purchase emails and loyalty incentives to start building content.

Helpful resources:

• If you’re considering a retention-first option that bundles reviews with loyalty and UGC, you can install Growave and enable the reviews feature from the dashboard.
• To see design and strategy ideas, see how brands use retention strategies to showcase reviews across their stores.

For merchants comfortable with the Shopify editor and minor code

• Install Product Reviews or your preferred reviews provider and add their reviews block to product pages via Online Store > Themes > Customize.
• Create a new Page in Shopify called Reviews.
• In your theme editor, create a template for that page that includes the reviews snippet or an embed code from your reviews provider.
• Assign the template to the Reviews page and style it using CSS.
• Add sort controls for date, rating, and verified purchase using JavaScript.

Troubleshooting tip: If text from the new reviews page appears on other pages (for example, About Us), create an alternate template and assign it explicitly to avoid global content sync issues. You can learn how to assign alternate templates in the Shopify theme editor or by creating templates in the theme code.

For developers who want full control

• Decide where reviews live — as metafields (good for small stores), a custom database, or a reviews platform API.
• Create a new template file in your theme (templates/page.reviews.liquid).
• Pull review data into Liquid. If reviews are in a page metafield as JSON: {% assign reviews = page.metafields.reviews.data | parse_json %}.
• Loop and render reviews with accessible HTML and ARIA attributes.
• Add client-side filtering and pagination for performance.
• Generate JSON-LD with aggregateRating and individual Review objects and include it in the page head.
• Add server-side caching for review queries to keep load times low.

Code snippet example (simple Liquid loop)

• In your page template:
  • {% assign reviews = page.metafields.my_namespace.reviews | parse_json %}
  • {% for r in reviews %}
    • -

      {{ r.title }}

      -

      {{ r.rating }} / 5

      -

      {{ r.body }}

      - {{ r.date }}
  • {% endfor %}

Note: Replace my_namespace and reviews with your actual metafield namespace and key.

Design and UX Best Practices for Your Reviews Page

A reviews page should be easy to scan, credible, and useful. Design choices impact how visitors interpret reviews and whether they act.

Layout and hierarchy

• Lead with a headline that communicates what the page is (e.g., “Customer Reviews & Photos”).
• Surface aggregate metrics near the top (average rating, total reviews).
• Use clear filters for rating, product, and recency so visitors can find relevant opinions quickly.
• Prioritize photo and video reviews; visual proof accelerates trust.
• Place contextual CTAs near reviews (shop the product, add to cart, view product details).

Review card components

• Star rating and date
• Verified purchase badge when possible
• Short excerpt with a “read more” link for long reviews
• Customer name and location when available
• Photos and video thumbnails that open a lightbox
• Tags or attributes (e.g., “great for travel” or “runs small”)

Accessibility and mobile experience

• Ensure star ratings are keyboard accessible and readable by screen readers.
• Use sufficient color contrast for ratings and badges.
• Optimize for mobile: single-column layout with clear CTAs under reviews.
• Test forms for review submissions on small screens.

Performance and page speed

• Lazy load images and videos in reviews.
• Paginate or “load more” to avoid loading hundreds of reviews on initial page load.
• Cache aggregated metrics and review snippets.

How to Capture More Reviews (Tactics That Work)

A great reviews page is fueled by a steady stream of new content. Here are practical collection tactics.

• Post-purchase email reminders: Send timed review requests asking about the product and experience. Keep the form short and mobile-friendly.
• In-box incentives via loyalty: Reward review submissions with points or small discounts to increase participation. This is most effective when incentives are tied to the retention ecosystem rather than isolated coupons.
• Packaging cards with QR: Include a QR code to a short review form in your shipment.
• Review requests in transactional flows: Add a CTA in the order confirmation or shipping confirmation emails.
• Social and UGC prompts: Encourage customers to post photos with a hashtag and request permission to pull that UGC into review widgets.
• Follow-up SMS: When you have consent, send a single SMS asking for feedback and linking to a quick review form.

Integration note: Tie review collection to your loyalty and post-purchase flows so reviews become part of the customer lifecycle, not a separate task.

For concrete strategies and inspiration, see examples of brands using retention tactics to build review volume and engagement.

Moderation, Trust Signals, and Legal Guardrails

Moderation and transparent policies build credibility and protect your brand.

• Display “verified purchase” badges for reviews that come from authenticated orders.
• Moderate for spam and policy violations; keep a clear moderation log.
• Be transparent about how reviews are collected and whether incentives were offered.
• Keep personal data safe; remove sensitive information from published reviews.
• Respond to negative reviews publicly and promptly — the way you handle complaints is a trust signal to new shoppers.

Rich Snippets and Structured Data for Review Pages

Structured data helps search engines show stars and review counts in search results. Use JSON-LD for aggregate ratings and Review objects.

Key guidelines:

• Only include aggregateRating if it reflects actual, published reviews on the page.
• Match schema values to visible content (don’t include phantom reviewCount).
• For store-level review pages, use Organization or WebPage schema with an aggregateRating that represents all visible reviews.

Sample JSON-LD snippet for an aggregate rating (simplified)

• Insert this into the head of the reviews page, replacing values with your real data:
  • { "@context": "https://schema.org", "@type": "WebPage", "name": "Customer Reviews", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "reviewCount": "482" }
  • }

Individual review objects

• If your page displays individual reviews, consider also outputting Review schema for each visible review. But be careful to avoid duplicate or misleading data.

Testing and verification

• Use Google’s Rich Results Test and the Structured Data Testing Tool to confirm markup.
• Keep your markup accurate after adding or removing reviews; automated platforms handle this for you.

Measuring Success: What to Track

To know whether the reviews page is working, track both engagement and business metrics.

Engagement metrics:

• Pageviews and time on page
• Scroll depth and how many reviews are read
• Click-through rate from reviews to product pages

Business metrics:

• Conversion lift on products linked from reviews
• Average order value on sessions that view reviews
• Review submission rate (reviews per 100 orders)
• Percentage of reviews with photos or video

Retention metrics:

• Repeat purchase rate among customers who submitted reviews
• Loyalty redemptions for review incentives

Use these metrics to iterate on placement, CTAs, and review collection flows.

Troubleshooting Common Problems

Below are issues merchants often run into and how to fix them.

Problem: New reviews page changes content on other pages (text syncs to About page)

• Cause: The new page may be using a template or section that’s shared across multiple pages.
• Fix: Create an alternate page template and assign it only to the Reviews page. In the Shopify theme editor, duplicate the template and edit its content blocks independently so changes don’t propagate.

Problem: Reviews not showing on the standalone page but visible on product pages

• Cause: The reviews widget may be tied to product context only.
• Fix: Use a store-level feed or export/import reviews into a store-level source, or use a reviews/UGC platform that supports a store-wide widget.

Problem: Rich snippets not appearing in search

• Cause: Schema is missing, incorrect, or doesn’t match visible content.
• Fix: Ensure the aggregateRating values in your JSON-LD match the visible ratings and that the reviews are live. Test with Google’s Rich Results Test.

Problem: Slow load due to many photo reviews

• Fix: Implement lazy loading, paginate results, or serve scaled images via a CDN.

How Growave Fits In: Reviews With Less Stack

We believe retention should be simple and effective. Growave combines loyalty and rewards, reviews and UGC, wishlists, referrals, and shoppable social into one retention suite so merchants avoid the cost and complexity of piecing together multiple platforms. That means you can collect reviews, use them on a dedicated reviews page, reward reviewers with loyalty points, and feature UGC across product pages — all from the same dashboard.

• If you want a reviews solution that’s built to integrate with loyalty and post-purchase flows, explore Growave’s reviews and UGC features.
• To evaluate whether the platform is the right fit for your store size and goals, compare Growave plans and see how the features scale.

Growave is merchant-first, trusted by thousands of brands, and built to replace multiple tools with a single ecosystem that reduces operational overhead while increasing ROI.

Implementation Checklist (Developer & Merchant Friendly)

Use the checklist below to roll out a reviews page effectively. Each item is an independent step you can tick off.

• Decide on your approach: Product Reviews, retention platform, page builder, or custom.
• Ensure your review collection flow is active: post-purchase email/SMS or embedded form.
• Create the page template in your theme and assign it to a new Shopify Page.
• Add review widgets or render review data via Liquid or embed code.
• Implement filters and pagination to keep the page usable.
• Add photo/video support and lazy loading.
• Generate accurate JSON-LD for aggregateRating and Review schema.
• Connect moderations and duplicate detection to your workflow.
• Tie reviews to loyalty rewards or incentives to raise submission rates.
• Monitor KPI dashboards and iterate monthly against performance.

Conclusion

A dedicated review page is a high-leverage asset for any Shopify merchant. It centralizes social proof, improves SEO, and becomes a content source for emails, ads, and social campaigns — especially when it’s tied to an integrated retention strategy. By choosing the right implementation approach and following the design, moderation, and SEO best practices above, you can build a reviews hub that converts and scales.

We build for merchants, not investors, and we believe in turning retention into predictable growth. If you’d like to explore a retention-first approach that gives you reviews, loyalty, referrals, and UGC in one place, compare our plans and start your growth journey. Compare Growave plans to see which one fits your store.

Start your 14‑day free trial and see how a unified retention suite can power more growth with less stack: compare Growave plans.

FAQ

How do I create a review page that shows reviews from all products?

Create a dedicated page template and use either a reviews platform that provides a store-level feed or export your product reviews into a centralized data source (metafield or JSON). Render that data on the page using Liquid or a widget. If you’re using a retention platform, use its store-level widget to embed reviews without custom code.

Can I show only verified purchase reviews on the reviews page?

Yes. Use a reviews solution that marks verified purchases, then filter the displayed reviews by that attribute. If you’re building a custom page, include a verified boolean in your review data and only output reviews with that field.

Will having a review page help with SEO and rich snippets?

Yes — if you implement accurate structured data (aggregateRating and Review schema) and ensure the data matches visible content. Avoid declaring aggregate ratings unless the page actually shows the reviews used to calculate the rating.

How do I avoid fake reviews and maintain trust?

Require verified-purchase badges for reviews collected through order-based flows, moderate submissions, use anti-spam tools, and be transparent about incentives. Respond publicly to negative reviews and make moderation policies visible to users.

For practical, merchant-focused tools that combine reviews, UGC, and loyalty into a single retention suite, see Growave’s reviews and UGC features and install Growave to begin integrating reviews into your post-purchase and loyalty flows. For real-world examples and inspiration on how to showcase reviews and retention tactics together, see how brands are using retention strategies.