Benefits of Social Login in Ecommerce

March 1, 2023
7
minutes
Social Login

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Do you leave a website when it asks you to create an account to access its content or features? If you do then you are not alone. We, humans, are social beings but we are not always like that. We don’t like sharing too much personal information online or offline. One of the reasons is we don't know how website owners use the data. We also don’t like registering on too many sites at once. We don’t like remembering multiple passwords. Even though you can write them down, there’s always a chance that you’ll forget one. The onboarding experience of a website should be intuitive and easy. As an e-commerce business owner, you would want to make the user experience of registration as smooth as possible. It can make or break your business. Your website or app is where users go shopping. They will see a sign-up form when they land on your e-commerce website. They are more likely to leave if they can’t skip it or if the sign-up process takes too long. With a complicated registration process, they won’t shop at your store. The fewer obstacles you put in the user’s path to reach that objective, the better. Some UX designers do not pay enough attention to it since they view it as a simple task. The sign-up or registration process is the most important part of any online company. It is as important as your website’s features.

Online shoppers abandon their shopping carts because of account registration. (24%).

These statistics show why it is so important to keep the registration process simple. If you want to turn your visitors into buying customers, you need to simplify the sign-up process. It may seem like a lengthy and dreary process but it doesn’t have to be such. Thanks to social login, you can replace the need to create a new account. Your customers can easily sign in. That’s why social login is gaining popularity. It makes registration easy and fast. In this blog post, we’ll explain what is it, along with its advantages.

What is meant by Login Wall? What is Social Login? How Does it Work?

To understand why you need social login authentication let’s talk about login wall. What does it mean? It means users cannot access any content on a website until they register. It’s bad in terms of usability. When you demand your website visitor to sign up, it could have a negative effect on your business. It could cost your website much-needed traffic and sales. It is a well-known problem that you need to avoid at all costs. Some people won't even provide an email to the website let alone any other personal information. The login wall creates obstacles. It drives customers away. Users find the login wall to be irritating. That’s where social login comes in.

What do we mean by social login? Social login, also known as social sign-in, or social sign-on is a seamless, frictionless method of accessing websites and apps without having to register a new account using the existing accounts from various social media providers like Facebook, Google, Twitter, etc. This one-click solution for logins and signups has gained popularity among e-commerce brands, and it’s no surprise. Users and businesses can both benefit from it.

  • For users, your future customers can easily sign in via social networks without entering any personal information.
  • For businesses, it can speed up user verification and give access to user data for personalization.

Not all e-commerce sites offer the social login option. Therefore it makes sense to take advantage of it as an online business owner. We live in a fast-paced world where time is money. Traditional registration is time-consuming. We are always busy. We are always in a hurry. It's just a sad truth of modern life. We cannot remember all the passwords to the accounts that we have made online. We are not machines. You should reduce the registration time and make it user-friendly. The best way to do it is to add social login functionality to your website. How does it function?

  1. Users choose the social media provider they want to use.
  2. A login request is sent to the social media network
  3. As soon as the social media provider verifies the user's identity, the user has access to the website or app.

What Are the Benefits of Social Login?

Social login has several advantages for ecommerce companies even though its main purpose is to simplify the login process for potential customers. If you are considering integrating social login into your website, take a look at these benefits:

1. Smooth Customer Experience

With social login, you get a simple, quick, and easy registration. Your customers can sign up with just one click. They won’t waste their time setting up a new account. Isn't that convenient? As a result, the user experience of a website will improve drastically. It is one of the most important benefits as it can completely change the customer's perception of your brand. Your customers can access your website without having to create a new username and password. Remembering multiple passwords or usernames might prove to be difficult. There will be a drastic reduction in failed login attempts. People won't hesitate to sign up. Social login enables them to complete the registration in a single click.

2. Mobile-friendliness

The vast majority of internet users are mobile phone users. Mobile internet isn’t going anywhere. In November 2022, mobile devices accounted for 60% of all web traffic. So, it's no surprise why so many websites and apps aim to offer a complete mobile experience. But there are certain limitations. Users find it difficult to type their username and password on smaller devices. Social login seems to be the best solution. By adding social login buttons to your mobile or web applications, your customers will be able to access your online shop from their phones quickly using their current Facebook, Google, and Apple accounts. It will help you create an enjoyable mobile experience for your clients. In addition to that, you will reach more potential customers.

3. You Will Reach a Wider Audience

Thanks to social login, you can gain access to a significantly larger audience. More than half of the people on Earth use social media networks so it's no surprise why social login is on the rise. You may make it simpler for users to signup for your website by incorporating social login into it. Since it’s easier to register on your website, it broadens the pool of prospective customers. It is more likely that you will have a surge in sales as more people become aware of your good or service. You can drive more traffic to your website or blog, gain more customers and readers, build brand awareness, and increase lead generation.

4. Social Login Increases User Sign-Ups

Social login provides a hassle-free signup process. This process increases the likelihood of successful signups. You will have more people on your email list as more people sign up. The simplicity of signing up with their social media accounts can turn them into paying customers. People don't have to worry about creating a new username or password to remember. Social login is one of the most effective ways to increase sign-up conversion rates.

5. Reduced Cart Abandonment

Passwords are hard for customers to remember, and registration requirements for transactions have been shown to drastically lower conversion rates. Making people create and remember passwords has a real impact on any organization and makes for a bad user experience. Using social logins moves you one step closer to ensuring the conversions your service is aiming for.

6. Improves Data Collection for Business

If you want your ecommerce website to perform better in terms of conversions, marketing efforts, and target audience definition, you must have the correct data. But, it could be challenging if you sign up for a phony account or provide inaccurate information.

A website can collect important information like name, email, age, interests, friends, and more by utilizing social logins. This accurate data can be used as required to give customers a better-tailored experience.

Conclusion

Hopefully, this blog post has given you enough information to think about if you've been debating whether to implement social login for your e-commerce website. Social login can improve the user experience when used properly.

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Frequently asked questions

What is Social Login?

Social Login is a quick login feature that allows shoppers to sign in to your e-commerce store using their social media accounts or email. This app is designed to improve the overall customer expierence and increase the amount of customer registration you receive. Social Login is great in combination with your Loyalty Program.

How do you benefit from Social Login?

Social Login can increase the number of registrations that you generate through your e-commerce store. It can also support your other apps like, loyalty programs and email lists. It is possible to reward registrations with social login with rewards.

How does Social Login feature on your Shopify store?

Social Login appears as an icon in your menu bar and it can be embedded into product pages. Once the login page is opened several icons representing social media platforms appear. Here you can control which platforms to enable.

What social platforms can customer use to sign in via Social Login?

Social Login enables login with several popular options like Facebook, Google, Email and more. You have control over which platforms to enable/disable through the admin panel.

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