Best Shopify Google Ads Apps in 2023
By thoroughly exploring the Shopify App store, we have gathered the apps that can help you with Google ads on your Shopify store. We hope this will help you in your research to pick the best app for your store! Here are the best Google ads apps for Shopify that we think you should use, free or paid, based on hundreds of recommendations.

Clever ‑ Google Ads & Shopping
by:
Clever Ecommerce
Rating:
4.4
Reviews:
1868
Free plan available. External charges may apply. From $29/month
App highlights:
A powerful Google Adwords automation marketing tool. Get Google Shopping, Smart Shopping, Search, Display & Remarketing campaigns effortlessly. After a simple installation process, which only takes a few minutes, your ads will be in the Google network with the guarantee of a Google Premier Partner.
Once your Google Ads have been created and launched, Clever ecommerce will start automatically optimizing your campaigns and maximizing your budget. Clever marketing automation software adjusts bids using algorithms to ensure that you get the best results.
Improve your marketing strategy with our powerful marketing automation tool, based on machine learning and big data!
We will automatically install the conversion tracking pixel for your shop so that your campaigns can have metrics about conversion.
Key Features:
- Keywords generation: Automated generation of keywords based on your products and categories.
- Search Google Ads: Get campaigns on Google search results and other Google sites when people search your relevant keywords.
- Display ads & Banner creation: Reach people while they’re browsing their favorite websites through image-focused Ads. We will create a set of banners at no cost.
- Retargeting Google Ads: Retarget people that have previously visited your store by showing your display Ads. Get them back to purchase the products they were previously interested in.
- Seasonal campaigns: Create Google Ads for Black Friday, Cyber Monday, and other marketing dates.
Premium plan features:
- Dedicated Account Manager: Get assigned to an Adwords expert who works on your account & acts as the primary contact for questions or concerns.
- Dynamic Remarketing Ads: Retarget your visitors by showing tailored ads to those who have previously visited your website, reminding them of the products they were interested in.
- Google Shopping ads: We create & optimize your Google Shopping Feed to easily upload your products on Google Merchant Center, and then we will create your Smart Shopping campaigns.
- Product & Category updates: Add new products or categories to your campaigns by contacting your account manager.
- Weekly report: Receive scheduled reports about your Google Ads' performance.

Tracking for Google Ads
by:
AdNabu, Inc
Rating:
4.8
Reviews:
296
$9.99/month. 7-day free trial.
App highlights:
Implementing Google Ads (Google AdWords) conversion pixel or tracking code is extremely important for running successful Google Ads campaigns. You can optimize your shopping, search or display campaigns only if you have the exact conversions data.
The new conversion tracking code released by Google is extremely hard to implement. One part of the tag (GTag) should be fired in all pages and another tag (conversion tag) should only be fired in the checkout page. Implementing the Conversion Tracking code/Conversion Tracking pixel manually usually results in one or more errors.
AdNabu’s Google Ads conversion tracking app allows you to implement a conversion code for your store without the need for any coding.
That's it! AdNabu ensures that your conversion pixel has the best practices of tracking implemented tracking page. Your campaigns will soon start showing the actual sales and conversion values in Google Ads.
Key Features:
- Easily Install Google Pixel
- Easiest & Fastest installation of your Google Ads Enhanced Conversion Pixel. Get your conversion pixel active in 2 easy clicks.
- No Manual Coding Required
- We create the AdWords conversion pixel & automatically install it at checkout. You don’t have to change any theme files or do manual changes
- Error Free Conversion Tracking

Feed For Google Shopping
by:
Simprosys InfoMedia
Rating:
4.9
Reviews:
3290
From $4.99/month. 21-day free trial.
App highlights:
Feed for Google Shopping app supports the highest number of attributes for almost all the Marketing and Sales channels it supports. The app supports even Category Specific Attributes of the Facebook Enhanced Catalog.
Key Features:
- Maximised Feed Optimisation with minimum Efforts
- Multi-Country, Multi-Language, Multi-Currency
- Keyword Injector
- Promotions Feed for All or Specific Products
- Dynamic Remarketing and Conversion Tracking Tags
- Smart Shopping Campaign for Google
- Best in Class Support

Suite For Google Shopping Feed
by:
CedCommerce
Rating:
4.9
Reviews:
936
Free plan available. 7-day free trial. Starts at $14/month
App highlights:
Easily showcase your Shopify or Shopify plus products across multiple surfaces such as Google Search, Google Shopping, Assistant, and (soon) more. Google Shopping Feed is designed to support every Google program such as Buy On Google, Shopping Ads, Free Listing, Merchant Promotions, and Local Inventory Ads.
We are using Google Content API which lets you update inventory price and other product information within 15 minutes.
CedCommerce is the official Google Premier Partner. Businesses new to Google Advertising will be eligible for $150 USD ad credits to their Google Ads account once they spend $150 USD within the first month through our Google Shopping Feed & Actions App.
☛ Key Features:
- Profiling - Group the products on the basis of various filters.
- Easy Product Listing - The app lists products on the Google Merchant Center either one by one or in bulk, as per your requirement. You may also convey the product feed from the Merchant Center to several Google Programs for selling globally.
- Order Management - Fetch the information of the Orders received on Google Shopping and create them on Shopify for easy fulfillment. Update the order tracking details from Shopify to Google Shopping in the most efficient way.
- Goal Set-Up & Tracking - Set up goals to track conversions and the overall performance of your business.
- Enhanced eCommerce Set- up - Track the revenue generated through Google Ads based on the enhanced eCommerce data. Also, have a record of your Abandoned Carts to strategically plan to lower their number.
- Google Merchant Center account creation - Use your existing or create Google Merchant Center account.
- Automatic Website Claim and Verification - The app will automatically claim and verify your website on your Google Merchant Center account.
- Automatic Tax and Shipping sets. - The app will fetch your Shopify stores Tax & Shipping setting and set it in the Google Merchant Center account automatically.
- Google Ads account creation - The app will allow you to use your existing Google Ads account. Or you can create a new Google Ads account.
- Smart Shopping Campaign and Reporting - Create ads easily. Set the budget and location for your ads and Google does the rest. Merchant can see the performance of their campaign by available reports.
Add a loyalty program to your online store and increase customer retention with Growave
Start Free Trial