Sep 13, 2022



Global eCommerce


min read

Ecommerce vs Digital Marketing: Jump Start Your Business

This article goes in the difference between Ecommerce & Digital Marketing. Read about what they are, their benefits and the sort of jobs in each.

Ecommerce vs Digital Marketing: Jump Start Your Business

Understanding the Synergetic Principles of Ecommerce & Digital Marketing

Ecommerce and Digital Marketing are two major parts of what makes up the Internet. The internet is built around utility for people and their everyday lives, but its viability depends on the flow of money. The main money making functions of the internet are divided into four parts: advertisement, commerce, services and paid content. All other functions are running at a loss or are designed to generate revenue indirectly such as blogging or educational sources.

The bulk of all the revenue generated on the internet originates through Ecommerce. Optimism towards ecommerce sales has projected figures to climb to as high as $8 trillion dollars in the near future, which is something that is just difficult to comprehend. Imagine measuring that much money in cubic tons, something worthy for a movie scene. It would be more practical to measure that amount of money in cubic tons than in dollars.

The ecommerce industry is thriving with numerous new solutions entering themarket. Many companies even use tools like ecommerce monitoring software to streamline their business operations andgive themselves a better chance at landing more customers.

Even with such immense potential you always have to ask yourself how you would generate your very first visitor. In this question is the relationship between Ecommerce and Digital Marketing. Digital Marketing is involved with the implementation of available marketing methods, paid or otherwise, that generate traffic for the purpose of selling a product or service.

Ecommerce and Digital Marketing go hand in hand perfectly. Some of the most powerful corporations in the world either facilitate services over the internet or depend on it as part of their business model. These corporations revolve around either subscriptions based content like Netflix, product marketing warehousing and delivery like Amazon, or advertisement like Facebook and Google. Ecommerce represents a major bulk of what the Internet is and digital marketing represents the modern methods used to market these businesses. Companies like Facebook and Google would have a difficult time justifying their existence if there was no ecommerce.

What is E-Commerce?

E-Commerce is the process of buying and selling goods over digital assets such as websites or social media. Businesses display their inventory through some sort of platform, marketing their product and process orders for delivery. Society is undergoing a major shift towards digital shopping methods, slowly normalizing. These benefits the customer by making it more convenient for them to shop, while also opening a world of unique products for them to explore. A business begins by building an interactive internet store through any available platform like Shopify and begins to market their website to reach their target demographic. With millions of potential customers actively using the internet, businesses typically see an average revenue growth of 30% just by implementing an ecommerce function. With limitations like location, operating hours and marketing; many considered ecommerce an imperative in the modern business landscape.

Benefits of Ecommerce

With the integration of ecommerce into your business model, you see several benefits, the most impactful of them is revenue growth. When you list your inventory online you also gain open access to billions of potential customers. In today's digital landscape everything is more advanced, the internet has evolved to an entirely new level. This has allowed for people with no coding knowledge to engage into a massive world of possibilities, sparking global creativity. The internet is far more accessible than it has ever been and this is great for entrepreneurs all around the world. At the most basic level, an e-commerce store with full functionality will run you as little as $29 a month while giving you the ability to scale infinity. In comparison, hiring a programmer would cost you tens of thousands of dollar for a similar result in the early 2000's.

The process of scaling your operations is very different in e-commerce than with traditional brick and mortar businesses. One example is how there is no real estate required to scale on the internet. When you want to expand your reach with paid ads, you simply adjust your advertising budget. While in traditional business you would need to rent out a new business property, hire new staff and manage that new business. On the contrary, in ecommerce all you do is expand your platform by adapting your website and investing into new sales channels. Many would also suggest that e-commerce improves your operating efficiency by making better use of your production facilities. Since you deal over the internet, everything you do online is automatically recorded and formulated for you, things like inventory are monitored automatically and there is no more human error. Plus, your business is up and running 24/7 regardless of your working hours and your marketing channels drive traffic passively.

Scaling your business always starts with digital marketing and its an imperative regardless if you intend to sell your product over the internet or not. The primary marketing tool for most businesses nowadays is in fact the internet, and ecommerce professionals constantly urge entrepreneurs to start first with digital marketing outreach. Because there is a lot of the competition in ecommerce, a business must establish a comprehensive digital presence in order to compete for the top spot. Developing your marketing channels is all about accumulation, and that requires time, so its always better to start sooner then later.

Ecommerce Roles:

  1. Sales Managers
  2. Technical or IT Specialist
  3. Social Media, Community and Partner Managers
  4. Video, Graphic and Content Managers
  5. Finance and Accounting
  6. Customer Support
  7. Inventory Management
  8. Production Managers

What is Digital Marketing?

Traditional Marketing has been upstaged by more modern digital marketing techniques. Being an industry professional I can confidently say that digital marketing is a skill set that can bring virtually any idea to market. This may be an overstatement but the truth is that every modern marketing executive must employ digital techniques to compete in today's business environment.

There are nearly 4 billion Google searches globally on a daily basis. Each search is highly targeted and your reach is always more than you can possibly convert. With such an abundance of potential customers, everything hinges on how you approach your marketing strategy. Digital Marketing is the expertise of understanding the qualities of all available marketing channels and knowing how to position your brand accordingly. Traditional methods have innumerable limitations while digital methods are heradled for their supreme reach and functionality. The overarching objective is always quality, there are always ways to improve your content. This requires a great deal of searching and comparing between tools and channels.

Benefits of Digital Marketing

Digital Marketing is widely considered as the first and best option for any new emerging business regardless if you operate online or offline. There are many reasons for why that's true. The first is the cost-benefit comparison, because for as little as time, you can implement a complete social media profile across multiple platforms. Social Media is growing in prominence especially since the economic down turn of this year. Trends in 2022 suggest that low cost strategies are taking central roles in many marketing plans. The second reason is the simplicity in managing or scaling your business. There is no major organizational requirement, one has all the tools to implement a comprehensive strategy from their device. There are no mandatory physical elements, which means no complex organization. Yet the reach potential is far larger then your ordinary flier or billboard.

When we consider the characteristics of ads and other digital methods, we find the three qualities; we target specific groups, each interactions is based on intention and every encounter is centered around availability and timing. When ever some one searches for an specific item, the individual has demonstrated their interest for that item and they are fed this information at the moment of their search. While your customer shops your Cookies help gather information about your stores performance, they produce meta data that can be studied and implemented. This meta data is a great way for us to organize our strategy and to understand what's really happening. When we dwell into digital marketing, we inevitably find limitless combinations of options for us to employ but insight is what guides us. There are varieties of different strategies that could potentially fit your segment. Digital marketers are often highly specialized and focu more on selling the product rather then the product itself.

Digital Marketing Roles:

  1. SEO Specialist
  2. Paid Ads Specialist
  3. Content Managers
  4. Social Media, Community and Partnership Manager
  5. Sales Managers
  6. UX & UI Designer or Programmers
  7. Video & Photo Editors

Best Platforms for Ecommerce

Shopify is a No Code ecommerce platform that is dominating the market for web store builders. They transformed the ecommerce environment by providing a solution to a common problem, the actual coding. Since they are a large and publicly traded company they offer a complete solution to all your needs. Shopify is growing in prominence because of their history of producing high valued companies at rocket speed. No matter what size company you maybe operating, Shopify has made it possible for you to implement an ecommerce store unlike ever before. They also serve as an authority on the subject, with many of their resources focused on improving your chances through education. Shopify provides one of the best experiences for potential merchants and the most complete platform.

What is Growave?

The internet is based on programming and starting a project from scratch can be difficult. Nowadays we have platforms that allow you to build a business with user friendly programs that require no programming. This knowledge of programming has created barriers for internet users, making it very expensive to build anything of value. Saas business have taken advantage of this gap by creating ready made integrations that are simple added to a website and help with the building

Growave fits into the equation right between e-commerce and digital marketing. We are a SAAS company that has developed an all-in-one marketing app for Shopify stores. You can install Growave to your store in a matter of minutes and start automatically generating sales with our powerful solution. It was designed to be a codeless marketing solution for ecommerce stores. After many years of development, we’ve successfully combined 5 different apps into one singular platform. We currently have more than 13,000 active business owners who see genuine merit in our product so we feel confident that we can benefit your ecommerce business.

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