João Martins background is Architecture and Law, but his path so far splashed into different areas and roles. Whether when he was running his hostel in downtown Porto, helping Lithuanian food businesses establish themselves in SouthWestern Europe, traveling the world on planes or video to build a few crypto projects, or bringing customer care tools to online businesses. It was in the interaction with humans, in the skin of customers, clients, partners, community members, or any other, that he found his passion.